In the past, publishing a book has been difficult as traditional publishers will rarely take a chance on a new voice or talent. Even worse, they sometimes take away creativity, control and copyright. Self-publishing companies aren’t great either as they often lack expertise in a particular field and are not concerned with the quality of their books.  Even if you decide to go at it alone, you’ll likely find that obtaining ISBNs and negotiating retail discounts is beyond your interest and expertise.